Achieve healthy, hydrated skin with moisturization.
LABASA’s high-moisture
all-in-one gel

“Moisturization” is essential for dry skin, which is prone to damage.

This high-moisture all-in-one gel provides hydration to dry skin, which is prone to skin roughness, acne, wrinkles, dark spots, and other skin issues.
Moisturization” is a fundamental support for acne care.

There are various causes of acne-prone skin, but it is not possible to eliminate acne without the fundamental care of “moisturization.” It is important to start by moisturizing and balancing the skin. By prioritizing moisturization in your skincare routine, you can help resolve acne issues.

“Moisturization” is important for caring for noticeable pores.

The main reason for the visibility of most pores is dryness.While surface dryness is visibly apparent, when the deeper layers of the skin are dry, it can cause the pores to appear stretched and open.LABASA’s high-moisture all-in-one gel aims to provide moisture to the skin, plump up the cells, and achieve a smoother-looking complexion with less noticeable pores.

Coupon code:

LABASA all-in-one gel

The prices are as follows:

• 120g: ¥5,280 (including tax)

• 300g: ¥9,680 (including tax)

Background of Development

The LABASA All-in-One Gel was originally developed as a skincare product specifically targeting the skin damage caused by snowburn for winter sports athletes such as skiers and snowboarders. 

The LABASA All-in-One Gel was originally developed as a skincare product specifically targeting the skin damage caused by snowburn for winter sports athletes such as skiers and snowboarders. 

Snowburned skin is subject to intense damage due to the reflection of UV rays from the snow, resulting in more severe damage than regular sunlight.When dry skin is exposed to UV rays, it becomes burnt and starts deteriorating rapidly. 

Snowburn is the worst condition for the skin. With the aim of recovering such damaged skin, we developed an all-in-one gel that acts as a savior.

We wanted to bring this highly functional all-in-one gel, which addresses the worst dryness.


Three Key Ingredients and their Effects


Skin irritationacnesunburn

Lavender is commonly used in cosmetics for its fragrance, but it also has potential benefits such as “anti-inflammatory properties” and the ability to alleviate “skin irritation, acne, sunburn, and other forms of inflammation.”



Birch sap stimulates skin cell turnover and creates a well-hydrated, smooth skin texture with its abundance of high-quality amino acids and minerals. The moisture from the sap, drawn up through the “root cells” of the birch tree, has small particles, allowing for excellent penetration.

Salmon Nasal Cartilage Proteoglycan
Anti-aging care

SA incorporates proteoglycans from the nasal cartilage of salmon. It supports the generation of collagen and hyaluronic acid, which are crucial for skin firmness and moisture. It also helps prevent dryness-induced wrinkles, contributing to a plump, elastic, and smooth skin.

Authenticity Pursued
All-in-One Gel
with Carefully Selected Beauty Ingredients

Coupon code:

LABASA all-in-one gel

The prices are as follows:

• 120g: ¥5,280 (including tax)

• 300g: ¥9,680 (including tax)

For individual with sensitive skin.
Natural ingredient skincare

LABASA is a skincare product made with natural ingredients. We have developed a skincare line that excludes petroleum-based synthetic surfactants, preservatives (parabens), synthetic fragrances and dyes, mineral oils, and other substances that could potentially cause skin problems. Our aim is to create skincare that delights the skin cells.

With the desire to provide “gentle and additive-free cosmetics” to men and Generation Z, LABASA has significantly reduced the relative prices of the ingredients. We have eliminated expensive packaging that can become waste and opted for recyclable, simple bottles instead.

Apply 1-2 pumps of the product and gently massage it onto your entire face. 

You can also use it on areas of concern or on the entire body if you’re experiencing dryness or concerned about skin damage.

Customer Testimonial

mmediately after use, it feels moisturized, and within 5 minutes, it becomes smooth and comfortable, making it easy for both men and women to use.

Customer using LABASA for 8 months:

(30-year-old male)

I used to use skincare products specifically marketed for men, but they often had strong fragrances and irritants, so I used them sparingly. However, LABASA seems to suit my skin well, and I can apply it generously on my face and joints. It leaves my skin feeling moisturized immediately after use and becomes smooth and non-greasy within 5 minutes. I believe it’s also suitable for men. I use LABASA every year during my beach vacations abroad.

I use LABASA every year during my beach vacations abroad.

Customer using LABASA for 8 months

(28-year-old male)

Every year during my annual beach vacation, I used to dislike returning to work with peeling skin from sunburn all over my body. However, to my surprise, when I applied a generous amount of LABASA before and after going to the beach, my skin didn’t peel at all! The areas where I didn’t apply LABASA peeled off significantly.

Ever since I started using LABASA, I’ve noticed an improvement in my skin’s regenerative ability.

Customer using LABASA for 6 months

(42-year-old male skier)

As a 42-year-old male skier, I wanted to support a skincare product that embodies the image of Hokkaido. Dealing with windburn has always been troublesome for me, and I wasn’t sure how to properly take care of my skin. However, since using LABASA, I have definitely noticed an improvement in my skin’s regenerative ability. It doesn’t sting even when applied right after sun exposure, and the next morning, the redness on my face has visibly calmed down, which makes me happy.

It blends smoothly into my skin, leaving it moisturized and well-nourished. It’s a perfect fit for me, especially considering my concerns about dryness.

Customer using LABASA for 3 months


LABASA is an all-in-one gel that moisturizes the skin without feeling sticky. As someone who used to be concerned about dryness, I am now grateful for the moisturizing power of LABASA. I carry the 120g size with me so that I can use it whenever I feel my skin getting dry. It’s a skincare product that even those with sensitive skin can use with peace of mind.

【Product Planning】


CEO Kenichi Yamaguchi

I work in Niseko, Hokkaido, where I specialize in organizing private trips and property management for Chinese inbound travelers. Niseko offers a wide range of winter activities such as skiing and snowboarding, attracting tourists from all over the world during the season. Professional athletes in winter sports also visit the area.

As an avid snow enthusiast myself, I always had one recurring concern every year: “snow burn.” The dry skin gets exposed to UV rays, resulting in a burnt and peeling appearance. I tried various commercially available skincare products to reduce inflammation, but unfortunately, the inflammation only worsened with age.

This inspired me to collaborate with skincare expert, Ms. Hachiya, and develop a skincare product that addresses skin damage caused by UV radiation. Understanding the time constraints faced by busy professional athletes who may not have enough time for skincare routines, we created the ultimate all-in-one gel that provides sufficient effectiveness with just one product.

【Product Development】

Luire Co., Ltd.

CEO: Naomi Hachiya (Beauty Expert)

LABASA, the skincare product born to protect and recover the skin from the harsh dryness of winter “snow burn,” is recommended not only for athletes and sports enthusiasts but for anyone engaging in outdoor activities. 

In addition to three characteristic ingredients that embody the image of Hokkaido, LABASA All-in-One Gel incorporates beauty ingredients such as placenta, collagen, and three types of ceramides. It is a result of our company’s dedication to provide such effective skincare at an affordable price. This dependable skincare product goes beyond high moisturizing power and antioxidant effects for anti-aging care; it also tackles the intense skin damage caused by UV radiation in one single product.

Product Detailes

<Full Ingredient List> 

Water, BG, Glycerin, Ethylhexyl Methoxycinnamate, Butylene Glycol, Methyl Gluceth-10, Trehalose, Sorbitan Oleate-60, Betula Alba Juice, Hydrolyzed Proteoglycan, Hydrolyzed Collagen, Magnesium Ascorbyl Phosphate, Hydrolyzed Hydrogenated Starch, Hydrolyzed Elastin, Dipotassium Glycyrrhizate, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Achillea Millefolium Flower Extract, Scutellaria Baicalensis Root Extract, Glyceryl Caprylate, Glycine Soja (Soybean) Seed Extract, Alpha-Arbutin, Placental Extract, Ceramide NP, Ceramide AP, Ceramide EOP, Phytosphingosine, Cholesterol, Sodium Lauroyl Lactylate, Carbomer, Xanthan Gum, Ethylhexylglycerin, Potassium Hydroxide, Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Polysorbate 80, Phenoxyethanol, Lavender Oil.

Usage Instructions
Take an appropriate amount and gently apply it to your entire face, ensuring it is well blended. For areas of serious dry situations, apply an additional amount and gently massage it in.

Please use with caution and make sure there are no abnormalities on your skin.
If any of the following symptoms occur, discontinue use and consult a dermatologist or healthcare professional:

   1. Redness, swelling, itching, irritation, discoloration (white spots, etc.), or darkening of the skin during or after use.
   2. If the above symptoms appear when the skin is exposed to direct sunlight after use.

Avoid contact with eyes. If it gets into your eyes, rinse thoroughly with water or lukewarm water.
Use the product as soon as possible after opening.